Market and Consumer Research

Information about Market, Customer behavior, trends, brand affinity is more important than ever in the development of any effective, and financially sound, business.

Market and Consumer research is often the central component of any business engagement and specifically when it comes to retail and F&B operations.

We at RID involve several consumer research techniques through the use of a range of tools that help in establishing proper data for our clients such as:

web based surveys.

Database driven research to customer intercepts.

Focus groups.

Conjoint analysis.

Our research results are highly actionable and efficient. Our track record with our customers always receive positive reviews on our work in this area and we are proud that our clients frequently imbed our findings as part of their strategic planning process, product development, pricing and brand positioning.

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