Brand Development

Nothing is more important in the retail and F&B world than the creation of new brands that relate to the customer needs and expectation.

RID professional team understand brand development and strategic cultivation of brands so well from the numerous creation, development and expansion of many concepts across different markets.

We work closely with our clients to:

Identify the relevance of their brand

Identify their business objectives.

Create strategic and tactical plans linked with realistic timelines.

Share our market and consumer research experience into the process, leading to creating a market-based benchmarks and product/brand positioning strategies.

Optimize today’s complex distribution channels on a global basis.

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